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Braren said that in 1967 Code Authority members were cautioned by the Code Review Board not to be too rigid in interpreting the Code Authoritys guidelines as they applied to specific commercials, and were advised by Clair McCollough, the boards chairman, that in arriving at a decision concerning the acceptability of cigarette commercials they should adhere to the standard of When in doubt, O.K

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These steps do not remove the full environmental cost of producing and disposing of filters, but they can reduce pollution in public spaces and waterways